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Search Engine Optimization (SEO) is an integral part of the Internet industry. Companies and businesses take the help of SEO professionals and specialists who provide guidance on using the web to promote their products optimally. The art of diverting an internet users ‘clicks’ on certain words to a specific website by using ‘natural or algorithmic searches is called SEO. Of course to take the role of an SEO expert, you need to be extremely computer savvy. You must possess a deep interest to find out how a particular search engine works and how it arranges hierarchically the recommended websites based on a the search keyword. To do that, the expert must have working knowledge of scripts used by Google, Yahoo, MSN and other major search engines. Data mining of Internet trade news and information derived from related blogs is required to unlock the ‘key’. It is quite common knowledge that companies, big and small, are paying the top search engine providers sufficient revenues to ensure that their product shows up on the top of a ‘find’ search. The top ten search finds are important because most people tend to click through only the top ten sites ranked on the search result page. Some call it ‘unfair trade practices’. The label “Internet Gold Diggers” is sometimes used derisively to describe SEO consultants. Is it reasonable to criticize SEO and SEO consultants? Perhaps this looks to be a query that will go in circles, an open debate this is really.

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